Publishing principles

Every clinical page has a named clinician behind it

An article is either written by one of our 1 clinicians or written by the editorial team and reviewed by one of them. The byline names the writer; where a reviewer was involved, the page names them too, with their qualification. An unattributed clinical claim does not get published here.

Claims are sourced, and the sources are listed

Every article ends with its references — the guideline, trial or authority the advice rests on, with its publisher and year. We cite the World Health Organization, NICE, the CDC, Cochrane, BMJ Best Practice and Pakistan’s own national guidance, and we say which.

Some of the best sources for practice in this country are printed documents with no stable web address. Where that is the case we cite the document properly and give no link, rather than inventing a URL that looks authoritative and resolves to nothing.

Pages carry the date they were last checked

Not only the date they first appeared. A publication date tells you when someone wrote something; a review date tells you when someone last confirmed it is still true, which is the thing you actually need to know. Clinical pages are re-read at least every twelve months, and immediately whenever the guidance they rest on changes.

Plain language, and no false confidence

We write for a worried adult with no medical training. Jargon is either avoided or defined the first time it appears — that is what the glossary and the dotted underlines inside articles are for. Where the evidence is uncertain we say so, because “we do not know yet” is information and a confident guess is not.

What we will not publish

• Dosing for prescription-only medicines. We will tell you what a class of drug does and why it might be chosen; the dose is a decision for the person prescribing it, who knows your weight, your kidneys and what else you take.
• Anything that could be read as a diagnosis. Articles describe conditions; they do not tell you that you have one.
• Claims of cure, guaranteed outcomes, or comparisons that exist to sell a service.
• Content produced by a language model and published as though a person wrote it. Where AI tools assist an author, a human clinician is still accountable for every clinical statement, and the byline still names them.

Commercial separation

The clinic is a business and this wiki links to it. What that link may never do is change the advice. No article recommends a test, a medicine or a procedure because the clinic sells it, and no external party pays for placement, mention or emphasis anywhere on this site.

Corrections

If we are wrong, we would rather find out from you than not find out. The contact form has an option for exactly this, and it routes to the medical director rather than to a general inbox. A substantive correction changes the article and moves its review date; we do not quietly edit and leave the old date standing.

Your privacy while reading

What you read here is not sold, shared or used to target you. Third-party embeds stay behind a placeholder until you accept them. The formal detail is in the clinic’s privacy notice.